gameday

usability improvement

Group Project
ROLE: UX Research Team
TIMEFRAME: 3 Weeks

THE PROBLEM

Sports users feel lost navigating GameDay’s mobile app due to ineffective onboarding and an unintuitive search experience - making it difficult to quickly find teams, clubs, leagues and get set up efficiently. This frustration lowers engagement, reduces conversions, and limits GameDay’s potential as the go-to sports platform.

  • Empower sports fans with an intuitive, frictionless app that effortlessly delivers relevant sports content tailored to their teams, competitions, and local community.

  • How might we reimagine onboarding, dashboard, and search experience to truly empower users to confidently navigate GameDay as their go-to local sports app.

RESEARCH

USER PERSONA

USER JOURNEY

Players don’t just want access to their teams - they need a simple, reliable way to manage schedules, results and updates. When the experience removes barriers and keeps things clear, we create trust, drive consistency and make GameDay an everyday essential for athletes.

FINAL SOLUTIONS

ONBOARDING

HOME PAGE

SEARCH

MATCH CENTRE

final testing

“Overall, the design UI looks really nice. It’s clean, straightforward and the team page is very nice… the home page is very nice.”

“Using the location to bring up local events, clubs and teams… I actually quite like that.”

“I feel like [the onboarding] was pretty seamless. I do like that… if someone’s in a rush you can skip through it.”

  • David, Jack and Ash praised the “Live Now” feature

    “Previous day’s schedule isn’t as important, and could be accessed through the calendar icon instead.”

    Jorge and Ash appreciated the filtering options.


    “Filter should show selected options when the drop-downs are collapsed to make active filters more visible.”

    All test subjects gave the team page positive reviews stating that it was straightforward and well organised all in all.

    • Renaming ‘Teams’ to ‘Favourites’

    • Notifications around ‘What’s Trending?’ to drive engagement

    • Enhancing search with removable tags, including ‘players’ in search

    • Exploring white-label solution

    • Team Admin mode to pull data from their account with GameDay Passport (additional edit options)

    • ‘Dark mode’ - Account Settings

Next

BRAIVLIVE // NEW PRODUCT